Wednesday 22 July 2015

KFC partners IRCTC, to serve meals on trains


New Delhi :-Kentucky Fried Chicken (KFC) has partnered with Indian Railway Catering and Tourism Corporation (IRCTC) to launch a delivery system for consumers on trains.
People travelling in trains can now enjoy KFC’s meals on board as the fast food chain has tied up with IRCTC to start a delivery system for passengers.Now a person travelling on train can order KFC meal, while booking ticket through IRCTC from July 20 onwards, under e-catering service initiatives, KFC said in a statement.
Yum Brands owned KFC said late on Tuesday that it has entered into a partnership with the Indian Railway Catering and Tourism Corporation ( IRCTC) to launch a delivery system for consumers on trains. 
The facility is available on 12 trains passing through New Delhi railway station and will be expanded to Vishakhapatnam, Hyderabad and Bengaluru stations over the next 10 days. 
Dhruv Kaul, chief marketing officer at KFC said "In India, train journeys and meals are inextricably linked. This initiative gives us a great opportunity to bring KFC to consumers even when they are travelling. We intend to expand the service to other stations over the next few days." 

The service will initially be limited to trains which do not have pantry cars and subsequently would be expanded to trains like Rajdhani and Duronto.
E-catering service is a joint effort from KFC and IRCTC to provide fresh food to the passengers on trains.

KFC Corporation is a subsidiary of Yum! Brands and has 19,400 outlets in 120 countries.

THANKYOU.

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